IPAD MINI 2

£154.80

To bring the Retina display to iPad mini, we had to find a way to pack every one of the 3.1 million pixels from the 9.7-inch iPad into a 7.9-inch display. Every pixel in a display has multiple signals telling it when to light up. And with a 2048-by-1536-resolution display, more pixels and more signals are placed closer together on the same plane, so signals can get crossed and image quality can suffer. To make sure everything on iPad mini looks crystal clear, Apple engineers elevated the pixels onto a different plane — separating them from the signals. In the end, the pixel density jumped to 326 pixels per inch — so dense the human eye can’t distinguish individual pixels — making everything look incredibly detailed, vibrant and razor sharp. iPad mini was designed to be a concentration, rather than a reduction, of iPad. It’s small. But when you use it, it doesn’t feel small. In addition to the Retina display, we packed in a tremendous amount of power and capability. And yet iPad mini remains the perfect mini size. That’s because we re-engineered nearly every component. And shaved fractions of millimetres everywhere to keep iPad mini thin and light. It feels like an iPad in every way — only it’s mini. The new A7 chip flies. It’s the most powerful chip we’ve built to date — and the most efficient. A7 brings 64-bit desktop-class architecture to iPad, which means iPad mini speaks the language of the most advanced computing designs available. The A7 chip gives iPad mini up to 4x faster CPU performance and up to 8x faster graphics performance than the previous generation. So it delivers incredible power and performance in a remarkably light device that fits in one hand. There’s a reason we design our own chips. We can decide which functions we want a chip to perform and build them into the individual circuits and components. This creates more efficient power usage, which allows our devices to be so thin and light yet have great battery life. It’s one of the advantages of designing both the hardware and the software. Because the only way you can build a product this thin and powerful is by investing in and caring about the primary components used to make it. Features 7.9-inch Retina display Photos and videos look incredibly detailed and text is razor sharp on the stunning Retina display, which features over 3.1 million pixels — a million more than an HDTV. Thin and light design iPad mini is incredibly powerful and capable, with advanced features like iSight and FaceTime HD cameras. Yet you can still hold it in one hand. A7 chip The powerful and power-efficient A7 chip with 64-bit architecture makes everything remarkably responsive — while still delivering up to 10 hours of battery life.2 Ultra-fast wireless Now you can get up to 2x faster Wi-Fi performance using 802.11n with MIMO.3 And the Wi-Fi + Cellular model supports more networks for fast connections the world over.1 Powerful apps included iPad comes with great apps for sending email, browsing the web and making video calls. It also includes apps that let you do amazing things with your photos, movies, music, documents, spreadsheets and presentations.
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